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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06887_Field_TCUM T452.txt
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1996-04-10
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condition unbearable. The mere matching of the picture with
reality provides a new motive for change, as it does a new
motive for travel.
Daniel Boorstin in The Image: or What Happened to the
American Dream offers a conducted literary tour of the new
photographic world of travel. One has merely to look at the new
tourism in a literary perspective to discover that it makes no
sense at all. To the literary man who has read about Europe, in
leisurely anticipation of a visit, an ad that whispers: “You are
just fifteen gourmet meals from Europe on the world’s fastest
ship” is gross and repugnant. Advertisements of travel by plane
are worse: “Dinner in New York, indigestion in Paris.” Moreover,
the photograph has reversed the purpose of travel, which until
now had been to encounter the strange and unfamiliar.
Descartes, in the early seventeenth century, had observed that